PRODUCT MARKETING LEAD

 Cado Security is looking for an enthusiastic Marketing Director or experienced Manager who wants to take that next step, and is keen to be a part of an exciting fast growing cyber security company.

 

We are looking for someone who will build and drive our product marketing strategy in a global cyber and cloud security market. You will be working with passionate, enthusiastic and fun people, helping to grow and shape the company.

 

YOUR RESPONSIBILITIES:

 

  • Leverage industry experience and strategic background to develop the marketing vision:

    • Develop compelling and powerful messaging that resonates with prospects, customers, and partners, and differentiates brand, product and USP from the competition

    • Work with internal teams and customers to uncover latent customer needs and perceptions to identify true value for customers

    • Develop the buyer personas, buyer journeys, and segmentation details/definitions necessary for product and content strategy, sales enablement, and digital and field marketing execution

    • Oversee ongoing competitive intelligence initiatives and market analysis to identify opportunities to differentiate the brand

    • Develop and manage company assets (including web, social channels) to crisply communicate company positioning and USP

    • Work with partners to help develop brand awareness among press, analysts, and influencers. Communicate product/solution messaging to customers, prospects, analysts, journalists, and other market influencers via digital and industry events

 

  • Help develop and execute actionable growth strategies:

    • Plan out and develop content and collateral to drive lead generation

    • Develop, execute, and work with partners on digital and field (as possible) growth strategies with an eye on thoughtful experimentation and attribution 

    • Develop and oversee lead nurture strategy 

    • Develop sales enablement materials and tools clearly communicate intended value propositions and support the selling process

 

  • Develop and manage annual operating plan and budget

 

  • Develop and execute a marketing hiring strategy / manage agency and freelancer resources as company grows

 

REQUIRED SKILLS AND EXPERIENCE:

    • Experience with product marketing and digital marketing disciplines

    • 4+ years of B2B software/SaaS/cloud marketing or related experience

    • Experience within the cyber security industry or security applications is a plus

    • Resourceful self-starter who will take ownership of projects to bring them to completion, pulling in resources from across the company as needed or required

    • Excellent verbal and written communication skills

 

PAY AND BENEFITS:

  • Attractive Salary package negotiable

  • Private health care

  • Pension

  • Stock options for a fast growing company

  • Working in a great environment with a motivated team

 

LOCATION:

  • London (Central London office location. UK remote working an option, particularly during Covid)

  • Full time position

WHY US:


We are building a software platform to re-invent how people respond to cyber-attacks. Come help us build it!

We are an early stage growing company with share options and competitive salary, backed by an industry leading VC company, and access to world class advisors. We can offer you a great mission, diverse work, and a super-friendly team.

 

The office is based out of London Waterloo with flexible remote working. We will consider hiring UK wide/full remote for the right candidates. 


RIGHT TO WORK IN THE UK:
At this point in our company, we are unable to sponsor visas, so you must have the right to work in the UK.

 

TO APPLY:

Please send your CV to jobs@cadosecurity.com 

© 2020 Cado Security

71-75 Shelton Street

London

WC2H 9JQ

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